No one is ever going to pay you what you are worth. They will only pay you what they think you are worth. But you can change their thinking and no magic is involved at all.
Isn’t what you have to say worth a minute of their time?
I heard it from a young rep the other day; cold calling just doesn’t work. He wondered if he should cold call or not. After listening to him go on for about five minutes, it became pretty clear that regardless of the arguments ranging from some surprisingly good points to some inane ones, to one degree or another they were all circling around reasons not to make his outgoing calls to potential prospects he had on his list.