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Six Questions Every Organization Should Answer

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Frank Hopkins

Executive Leadership Coach & Organizational Health Consultant
Congratulations on taking the first step to developing a smart and healthy organization. As an executive leadership coach, I partner with business leaders to implement leadership tools and guidance that bring about lasting transformation and leadership development. When I partner with a client, I ask them to evaluate the health of their business by answering these six questions. Through this approach, business leaders can achieve strategic clarity that helps them establish the ultimate competitive advantage: organizational health. Ask yourself these six clarifying questions and start your roadmap to a healthy organization.

Why do we exist?

This question identifies an organization’s core purpose and the answer is often found in its mission statement. This should be a clear statement that provides your team with a purpose.

How do we behave?

This question identifies an organization’s values or clear guidelines for behavior. Unfortunately, many organizations often neglect to set these or they set too many, causing confusion and frustration throughout their organization. It is important to provide employees with concise, clear company behaviors, in order to develop your ideal company culture.

What do we do?

Oftentimes, businesses stretch themselves thin attempting to provide an array of products or services. Instead, you should determine what it is your business actually does or provides, and then work at being the best in that industry.

How will we succeed?

In order for a business to achieve high performance, it should establish a unique set of strategies used to deliver its plan for success. Implementing these strategies empowers employees and enables ideas to become actions and results.

What is most important right now?

It is crucial for a business to establish clear objectives or priorities, as well as its progress in achieving them. Set these goals to align executive teams and employees, and prevents organizations from misusing time and resources.

Who must do what?

Business leaders often fail to clearly define the roles and responsibilities of their employees and executive teams. This is fatal to the progress and efficiency of a business and increases the risk of role conflict. Instead, you should clarify each person’s responsibilities and deliverables in order to develop a clear strategy for the future.

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